2024 is going to be a big year for cocktails. What will the cocktail trends be? Our team predicts vibrant aesthetics, natural flavors, and a touch of nostalgia. Cocktail enthusiasts can expect a refreshing mix of bold colors, earthy ingredients, savory concoctions, and a blast from the past with 90s throwbacks. The driving force behind these trends? A collective yearning for authenticity and a return to the grounded, pre-Internet era.
4 Cocktail Trends for 2024
Cocktail Trend #1: All-Natural Everything
Our team expects the cocktail scene to embrace the natural and the organic in 2024. Earthy ingredients like herbs, botanicals, and roots will quickly become staples behind the bar. You can expect to see more drinks infused with fresh, locally-sourced ingredients that connect cocktails with the earth and the surrounding community. From rosemary-infused gin cocktails to beetroot-tinged libations, this trend is all about celebrating the bounties of nature in every sip. Our team predicts cocktails like this carrot and ginger juicer will be increasingly popular in 2024.
Red Earth
- 3 oz. Coppercraft Vodka
- 2 oz carrot juice
- .5 oz ginger syrup
- 3 oz ginger beer
- .5 oz lemon juice
- .5 oz honey
- Grated carrot, garnish
Shake all ingredients – except for ginger beer – in shaker with ice. Strain over large ice cube in highball glass. Top with ginger beer and garnish with grated carrot.
Cocktail Trend #2: Eclectic & Colorful
People in this time and place spend more time online than ever before. For a cocktail to stand out it has to be extra eye-catching. Mixologists are experimenting with bright and bold hues to create visually stunning drinks that are as Instagram-worthy as they are delicious. Think neon pinks, electric blues, deep purples, and this cocktail.
The Aviation
- 2 oz Coppercraft Gin
- .25 oz maraschino liqueur
- .25 oz creme de violette
- .5 oz fresh lemon juice
- Garnish with two cherries, a candied violet, or a lemon twist
Gather all the ingredients in a shaker filled with ice. Shake well to mix and strain into a pre-chilled coupe glass. Add your choice of garnish.
See the full recipe and instructions here.
Cocktail Trend #3: Savory Cocktails
Move over sugary concoctions; savory cocktails are making a bold entrance in 2024. As mixology expands, bartenders are exploring ways to incorporate new flavors into their cocktails, incorporating ingredients like herbs, spices, and umami-rich elements. Expect drinks with a hint of smokiness, herbal complexity, and perhaps even a touch of heat. This trend offers a welcome departure from the sweetness overload, appealing to those with a taste for a bit more salt and savory in their cocktails.
Dill Pickle Martini
- 2 oz chilled Coppercraft Vodka
- 1 oz dill pickle brine
- .5 oz dry or extra dry vermouth
- 2 dashes orange bitters
- Mini gherkin, garnish
Put a martini glass in the freezer 30 minutes before making. Add clean ice to a tall mixing glass or cocktail shaker. Pour ingredients over the top of ice. Stir the beverage with a spoon about 30 times. Or shake in a cocktail shaker for 30 seconds. Strain into martini glass and garnish with fresh dill and dill pickle slice, mini gherkin, or cornichon.
See the full recipe and instructions here.
Cocktail Trend #4: 90s Cocktail Throwbacks
Nostalgia takes the forefront in 2024, with a resurgence of cocktails inspired by the 90s. This era, just before the internet boom, is a time many yearn for—a simpler, more authentic period. Bartenders are reviving classic 90s cocktails with a modern twist, bringing back favorites like the Cosmopolitan, Appletini, and the Mojito. Expect to see a mix of retro aesthetics and contemporary flavors.
Not Your Cosmo
- 2 oz Coppercraft Vodka
- 1.5 oz lime cranberry reduction
- 1.5 oz Dry Curacao
- .5 oz lime juice
Shake all ingredients in an ice-filled shaker and strain into a chilled glass.
For the Lime Cranberry Reduction:
Combine 6.4 oz sugar, 4 oz lime juice, and 4 oz cranberry juice in a saucepan and put on low heat for about 15 minutes to reduce. Keep refrigerated for up to a month.
See the full recipe and instructions here.
What are your predicted cocktails trends for 2024? Let us know by sharing them with us on social and tagging us using #coppercraftdistillery. Find our award-winning spirits online, at our tasting rooms or a retailer near you. Join our mailing list to stay up to date with the latest from Coppercraft Distillery. You can also follow us on Facebook and Instagram to stay up to date.